Living Icecream is a long-standing regional brand preparing for a new generation of consumers. The existing products enjoyed strong recall, but the packaging needed greater shelf visibility and flavour differentiation.

Our approach focused on making each flavour instantly recognizable while retaining the familiarity customers associated with the brand. Bright colour systems, fruit-led visuals, and a cleaner hierarchy helped create a more energetic and contemporary appearance.

The refreshed packaging delivers stronger shelf impact while preserving the trust and recognition built over decades.